W Magazine

May 2025

Pattern Recognition is a dynamic fashion editorial produced for W Magazine, exploring the intersection of graphic motifs and fluid movement. Under the direction of Editor-in-Chief Sara Moonves, the series features model Lulu Tenney captured in a range of high-energy, mid-air poses against a minimalist grey studio backdrop. The project leans into complex layering, with fashion styling by Charlotte Collet juxtaposing botanical prints, houndstooth, and bold stripes. Shot by photographer Oliver Hadlee Pearch, the imagery maintains a sharp, editorial aesthetic, relying on clean studio lighting to emphasize textile textures and intricate patterns. The visual rhythm is supported by hair styling from Shiori Takahashi and makeup by Mel Arter, with casting by Ashley Brokaw.

Editorial, Vertical, Clean

Designer Fashion

Grey Seamless

Editorial