W Magazine: Flash Forward: Aletta

May 2025

Flash Forward: Aletta is a fashion editorial series for W Magazine, captured through a lens that emphasizes minimalist structure and soft, natural light. Photographer Jack Day directs the visual narrative, focusing on clean lines and a composed, studio-based atmosphere that highlights architectural garments and precise styling. Fashion editor and stylist Alice Goddard orchestrates the wardrobe, featuring a mix of military-inspired shirting, structured midi skirts, and crisp contrasting collars. The aesthetic is grounded by the work of hair stylist Claire Grech and makeup artist Rebecca Wordingham, who maintain a sleek, editorial finish across the series. Casting director Ashley Brokaw brings a distinct presence to the project, with models Isabella Pascucci and Linna Shi set against both sparse, clean-walled interiors and light-filled urban backdrops, utilising editorial and analogue techniques to evoke a refined, contemporary sensibility.

Editorial, Vertical, Clean

Natural light

White Seamless

Editorial