W Magazine

Flash Forward: Aletta

Brand

W Magazine

ProjectFlash Forward: Aletta

Date

May 2025

Description

W Magazine presents 'Flash Forward: Aletta,' an editorial fashion series captured by photographer Jack Day. The project leans into minimalist aesthetics, utilizing a neutral studio palette and natural light to emphasize the structured lines and textures of the featured garments. Stylist Alice Goddard curated the wardrobe, characterized by a mix of crisp, tailored shirting, layered separates, and structured silhouettes. The imagery maintains a clean, observational quality, with hair styling by Claire Grech and makeup by Rebecca Wordingham providing a refined finish to the editorial look. The series incorporates elements of analogue film, framing the subjects against both pared-back studio backgrounds and urban interior settings.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Jet Black

Background

White Seamless

Context

Editorial