Vospers

Jan 2025

This commercial for Vospers captures the automotive manufacturing process through a lens of precision and craft. The campaign highlights the sculptural nature of Mazda vehicle design, juxtaposing the tactile work of an artisan shaping clay with the performance of a red SUV on coastal roads. The edit flows between moody, low-key studio lighting and dynamic exterior driving sequences. Cinematic framing and a rich grade emphasize the vehicle's geometry and color, utilizing live-action technique to ground the luxury automotive aesthetic in the physical environment. AdSmart from Sky provided the agency and creative direction for the project.

Horizontal, Cinematic, Moody

Luxury Automotive

Set-dressed

Advertising Campaign