Vospers
Blue Cross Sale Jan 2020
Brand
ProjectBlue Cross Sale Jan 2020
Date
Jan 2025
Description
Vospers presents the Blue Cross Sale Jan 2020, a promotional campaign focused on the automotive retailer's inventory of used cars and vans. The project employs a commercial aesthetic, featuring a clean dark blue gradient backdrop paired with dynamic motion graphics to communicate financing options and vehicle specifications. The creative production, developed in partnership with AdSmart from Sky, utilizes a fast-paced sequence of animated tiles. By layering archival assets with contemporary vehicle imagery, the video serves to highlight the scale of the dealership's current offerings within the mass market automotive sector.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Mass Market Automotive
Color
Navy
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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