Volvo: Keith Reynaud
Brand
Date
Dec 2025
Description
Volvo presents a cinematic commercial for their latest SUV, titled Keith Reynaud. The film follows the vehicle as it navigates a lush, scenic landscape before transitioning into the sharp, artificial environment of an illuminated tunnel at night. Using drone footage to capture the vehicle's movement, the production focuses on the interplay between natural daylight and controlled lighting conditions to highlight design details. The spot features a live-action technique that emphasises the SUV's exterior bodywork and interior cabin experience. Music and sound design for the project were provided by MAS-Music and Strategy.
Style
Horizontal, Cinematic, Cool
Techniques
Drone footage
Industries
Color
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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