Volkswagen: Milky Way (Pink Moon)
Brand
Date
Apr 2023
Description
Volkswagen presents Milky Way (Pink Moon), a cinematic automotive campaign developed with Arnold Worldwide. The project features atmospheric night driving sequences that utilize drone footage to capture the movement of a vehicle along a winding asphalt road under a bright moon. The aesthetic leans into a desaturated palette with deep blue tones, establishing a nocturnal mood. The narrative highlights the interior experience of passengers looking upward, framing the journey through a nostalgic and cinematic lens.
Style
Horizontal, Cinematic, Desaturated, Nostalgic
Techniques
Drone footage
Industries
Color
Navy
Sky Blue
Background
Bridge
Context
TVC / TV Commercial
Associated creatives
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