Volkswagen: Home of Soccer

Brand

Date

Jun 2024

Description

Volkswagen presents 'Home of Soccer,' a campaign developed by agency Johannes Leonardo. This project channels a documentary-style rhythm to bridge the gap between automotive culture and the everyday reality of its users. The commercial travels through varied environments, shifting from sweeping aerial drone footage of Milan to grounded, intimate moments in domestic and urban settings. By focusing on lived experience, the film integrates the vehicle within a broad spectrum of daily routines and settings. Throughout the piece, the cinematography employs a mix of dynamic pacing and clean, live-action techniques to maintain a consistent narrative flow across both public and private spaces.

Style

Documentary, Horizontal, Clean

Techniques

Drone footage

Industries

Mass Market Automotive

Background

Public Square

Context

TVC / TV Commercial