Vogue Ukraine

Jul 2025

Premium Economy is a fashion editorial series for Vogue Ukraine that explores the intersection of corporate aesthetics and surrealist composition. The project juxtaposes the polished rigidity of office interiors with the grit of subterranean parking structures, using clean lines and graphic layouts to frame a narrative of professional life. Photographer Jumbo Tsui and creative director Marta Bertman craft a study of form and texture, placing models in sharp, tailored ensembles against sterile meeting rooms and weathered concrete landscapes. The work utilizes a mix of bright natural light and stark flash to accentuate the interplay between corporate precision and spontaneous movement, further defined by meticulous styling from hair stylist Kelly Peach and makeup artist Alice Lane, with casting by Svea Greichgauer.