Vogue Ukraine

Jul 2026

Hotel California for Vogue Ukraine is a masterclass in sun-drenched nostalgia, channeling a cinematic West Coast narrative that feels both timeless and evocative. Captured through the lens of photographer Tom Craig, the fashion editorial leans into a hazy, dreamlike atmosphere that transforms everyday poolside settings into a high-end visual retreat. By utilizing 35mm film and the soft, forgiving glow of natural light, the project achieves an authentic, analogue aesthetic that prioritizes mood and texture over polish. Models Karine Kaufmann and Lou Schoof bring an effortless, candid energy to the shoot, moving fluidly between moments of stillness and dynamic motion. Whether reclining on mid-century modern furniture or caught in the ethereal mist of a coastal morning, the subjects are styled to embody a classic, effortless luxury that feels entirely unforced. The technical application of light leaks and lens flares adds a deliberate, film-like grain that grounds the imagery in a tactile, nostalgic reality. This project succeeds by balancing deliberate editorial minimalism with the raw, unpredictable beauty of golden hour, resulting in a series that feels less like a traditional magazine layout and more like a captured fragment of a summer daydream. The result is a cohesive, visually rich exploration of style that resonates with the relaxed, sophisticated sensibilities of modern media.

Editorial, Editorial, Lifestyle, Lifestyle, Cinematic, Cinematic

Natural light, Natural light

Magazines, Media & Entertainment