Vogue Singapore

Jan 2026

Vogue Singapore leans into a sophisticated fusion of heritage and contemporary flair in this latest luxury fashion campaign, marking an exclusive collaboration with Tommy Hilfiger to celebrate the Lunar New Year. By marrying the label's classic Americana roots with a modern, high-fashion sensibility, the series centers on Jisoo, whose poised presence elevates the collection's preppy aesthetic. Photographer Yoon Ji Yong masterfully captures the essence of the partnership, utilizing natural light to accentuate the deep, saturated reds and navy tones that define the collection's seasonal palette. The editorial photography seamlessly transitions from moody, structured indoor vignettes—featuring ornate geometric patterns and rich velvet textures—to cleaner, bright lifestyle portraits that highlight the precise tailoring of varsity bombers and quilted outerwear. The production value is underscored by a meticulous attention to detail, with styling contributions from Lee Seon-Yeong and Hwang Heejung that maintain a sleek, high-ponytail aesthetic consistent throughout the lookbook. By grounding these garments in evocative, tactile environments, the campaign channels a sense of intentional refinement. Every frame reads as a deliberate study in texture, whether focusing on the supple leather of a saddle or the intricate embroidery of gold thread, ensuring the collaboration resonates as both a cultural nod to the festivities and a triumph of contemporary editorial storytelling within the luxury fashion market.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion