Vogue Singapore

May 2026

In this vibrant feature for Vogue Singapore, photographer Jumbo Tsui captures the intersection of high-concept luxury and candid spontaneity with the editorial titled Jack and Lazaro's Loewe 180. The campaign acts as a love letter to the whimsical spirit of the house, grounding Loewe’s bold structural silhouettes within the everyday textures of a Parisian urban landscape. Through the lens of natural light, the series leans into a playful juxtaposition, where architectural details like weathered yellow beams and public sculptures become the stage for high-fashion artifice. With creative direction from Konca Aykan, the shoot elevates the luxury fashion industry by replacing the typical sterile studio environment with the candid, lived-in energy of a public park or a bustling city sidewalk. Model Bebe Parnell navigates these spaces with ease, wearing color-blocked ensembles that mirror the geometric intensity of the environment. The project is a masterclass in editorial portraiture, utilizing techniques like forced perspective to collapse the distance between the subject and the iconic Parisian backdrop. By integrating elements like street signage, public sanitation vehicles, and casual props, the creative team builds a narrative that feels both accessible and aspirational. This approach highlights how elevated design can engage with the mundane, proving that true style thrives when it is willing to step off the plinth and interact with the world.

Lifestyle, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion