Vogue Netherlands

Sep 2025

Captured by photographer Lachlan Bailey, 'Back To Cairo' is an expansive fashion editorial for Vogue Netherlands that explores the intersection of high-concept styling and urban atmosphere. Featuring model Imaan Hammam, the series traverses the city’s historic architecture and sun-drenched rooftops, blending cinematic portraiture with a distinct, nostalgic perspective. The visual language relies heavily on natural light and rich, earthy color grades to anchor the editorial in a warm, sepia-toned aesthetic. Fashion editor and stylist Linda Gumus Gerritsen curates a wardrobe of textured leathers, faux furs, and sharp, structured tailoring that balances sophisticated modernity with the grit of the local environment. The production utilizes a range of lighting techniques, from dramatic, low-key chiaroscuro in rustic interiors to the soft diffusion of golden hour on city streets. The project is rendered with analogue film grain, lending a timeless quality to the imagery.

Editorial, Vertical, Warm

Natural light

Magazines

Editorial