Vogue Korea: New, Now, Wow!
Brand
Date
Jul 2025
Description
Vogue Korea presents New, Now, Wow!, an editorial project highlighting contemporary fashion through a series of urban and studio-based compositions. The imagery moves between the structured architecture of city rooftops and the minimalist restraint of a studio environment, emphasizing sleek tailoring and dark apparel. Featuring model Song Ah Woo, the project utilizes natural light to highlight textures against concrete urban backdrops. A shift to monochrome studio portraiture introduces a moody, low-key aesthetic, contrasting with the expansive, cool-toned daylight captures found throughout the series.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Context
Editorial, Advertising Campaign
Associated creatives
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