Vogue Italia

Apr 2025

Vogue Italia presents Scalo Urbano, a fashion editorial series that interrogates the relationship between contemporary sartorial choices and raw, industrial environments. Captured by photographer Lucrezia Ganazzoli, the project leans into a clinical aesthetic, utilizing natural light to define the interplay between structured garments and concrete, geometric architecture. Featuring model Greta Hofer, the series maintains a consistent visual language through a desaturated palette and clean, minimalist compositions. Stylist Elizabeth Fraser-Bell drives the editorial direction, grounding the high-fashion selections in urban-inspired textures and functional silhouettes. With hair styling by Franco Gobbi and makeup by Allie Smith, the imagery relies on analogue film techniques to highlight the tactile details of the setting.

Editorial, Vertical, Clean

Natural light

Editorial