Vivara

Nov 2025

Vivara continues to redefine the intersection of luxury jewellery and high-end fashion with their November 2025 campaign, a masterclass in editorial minimalism. By stripping away visual clutter, the campaign places the focus squarely on the craftsmanship of the gold collar necklace and layered diamond rings, allowing the pieces to shine as the clear protagonists. Featuring the iconic Gisele Bündchen, the project leans into a polished, high-fashion aesthetic that channels timeless glamour through a modern lens. The imagery, captured with precise beauty light, utilizes a stark white seamless backdrop to accentuate the contrast between the sharp gold accessories and the clean silhouette of the talent. Stylist Pedro Sales delivers a refined visual narrative, pairing a plunging black bodysuit with the intricate, layered jewellery, while makeup artist Henrique Martins completes the look with a signature wet-hair style that feels both contemporary and sharp. Photographed by the duo MAR+VIN, the campaign manages to elevate commercial jewellery photography into the realm of pure editorial, balancing brand identity with a high-stakes, sophisticated polish. The result is a cohesive, punchy series that feels both accessible and aspirational, perfectly capturing the essence of the Vivara brand. By prioritizing clean lines and deliberate posing, the team creates a look that is effortlessly iconic, cementing the label's influence within the competitive luxury sector through restrained, deliberate visual storytelling.

Commercial, Editorial

Beauty Light

Jewellery, Fashion