Vital Proteins
Stay Vital Stay You
Brand
ProjectStay Vital Stay You
Date
Apr 2026
Description
Vital Proteins presents Stay Vital Stay You, a commercial campaign exploring routines rooted in wellness and daily self-care. The film features a series of vignettes documenting individuals across various settings, from active movement in fitness environments to the preparation of nutritional drinks in domestic spaces. Directed through a lens of intimacy, the project leverages natural light and a clean visual aesthetic to frame these moments of vitality. The production design prioritizes candid, live-action movement, with sound design by Heavy Duty Projects providing the auditory foundation for the sequence.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Skincare
Color
Navy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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