Vital Proteins
Stay Vital Stay You
Brand
ProjectStay Vital Stay You
Date
Apr 2026
Description
Vital Proteins presents Stay Vital Stay You, a commercial campaign exploring themes of wellness and daily nutrition. The project captures a series of intimate, live-action vignettes ranging from exercise routines to the preparation of collagen-based beverages in a contemporary kitchen setting. Executed with a focus on clean, natural light, the visual narrative emphasizes everyday self-care rituals. The production features sound design by Heavy Duty Projects to underscore the warm, approachable atmosphere of the brand's latest commercial release.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Skincare
Color
Navy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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