Visa: This is Franklin
Brand
Date
Dec 2023
Description
Visa’s commercial spot, This is Franklin, focuses on the role of digital payment integration for small business operations. Set within a bright, plant-filled nursery, the project centers on a business owner discussing the operational benefits of digital transactions for staff management and customer reach. The film features live-action technique captured in natural daylight, maintaining a clean and professional aesthetic. The production was developed with Publicis Groupe Canada and features sound and music composition by TA2 Sound + Music.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Forest Green
Background
Café
Context
TVC / TV Commercial
Associated creatives
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