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Visa: Prodigies

Brand
Date

Aug 2024

Description

Visa showcases a series of youthful accomplishments in their 'Prodigies' campaign. The commercial video focuses on individual dedication, featuring subjects across disciplines including skateboarding, tennis, and the culinary arts. Executing a fast-paced montage, the film utilizes dynamic camera movements to track talent through various environments. The production leans into a warm colour palette to maintain continuity throughout the live-action footage. Creative development was led by Wieden+Kennedy Portland. Post-production and visual effects were managed by Trafik and The Mill LA, with sound design provided by Field Day Sound.

Style

Horizontal, Commercial, Action

Techniques

Slow motion

Industries
Context

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video

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