Visa
On the Journey with Mikaela Shiffrin
Brand
Date
Jan 2026
Description
Visa’s commercial film, 'On the Journey with Mikaela Shiffrin,' profiles the alpine skier’s career path from early beginnings to professional competition. The campaign leans into a cinematic aesthetic, blending sweeping mountain vistas with intimate, candid moments of the athlete in her Team USA gear. Developed with Anomaly NY, the spot integrates childhood archives with high-fidelity live-action footage. Technical production partners including TMLS, Cabin Editing Company, and NOISE handled the post-production and VFX, while Human and Barking Owl provided sound design and music to complete the narrative frame.
Style
Horizontal, Cinematic, Clean
Industries
Outdoor & Adventure Sports
Color
Royal Blue
Pure White
Crimson
Background
Mountain
Context
Advertising Campaign, TVC / TV Commercial
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