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Visa: On the Journey with Mikaela Shiffrin

Brand
Date

Jan 2026

Description

Visa’s commercial film featuring alpine skier Mikaela Shiffrin examines the athlete's evolution from childhood beginnings to professional competition. The spot balances expansive mountain vistas with intimate character portraits, documenting the trajectory of her career alongside her ongoing journey in the sport. Developed in collaboration with Anomaly NY, the film utilizes a clean, cinematic aesthetic to bridge the scale of the alpine landscape with personal history. Technical execution was supported by post production and visual effects from TMLS and NOISE, with sound design and original music provided by Human and Barking Owl. The project features live-action technique throughout to capture both training environments and reflective moments.

Style

Horizontal, Cinematic, Clean

Color
Royal Blue
Pure White
Crimson
Background

Mountain

Context

Advertising Campaign, TVC / TV Commercial

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