Visa
Le club
Brand
ProjectLe club
Date
Feb 2025
Description
Visa explores the spirit of travel and leisure in 'Le club,' a motion-led campaign that utilizes a distinct monochrome animation style. The visual sequence navigates through a series of graphic landscapes, shifting from coastal nautical settings to the minimalist slopes of a winter mountain range. Produced by All Of Us Here, the project leans into cinematic graphic storytelling to illustrate the benefits associated with the Visa Infinite card. The aesthetic relies on bold, high-contrast imagery to anchor the narrative, moving between transit and outdoor recreation with a clean, illustrative approach.
Style
Horizontal, Cinematic, Monochrome
Techniques
Animation
Industries
Banking
Color
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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