Visa: Le club
Brand
Date
Feb 2025
Description
Visa leans into a minimalist graphic illustrative style for 'Le club,' a campaign within the financial services sector. Produced by All Of Us Here, the project features a black and white monochromatic palette that maintains a high-contrast aesthetic throughout the animated sequence. The creative direction utilises cinematic framing and clean lines to navigate through nautical and winter sport environments. The narrative moves from sailboat imagery to mountain slopes, incorporating stylized typography and graphic sequences that emphasize the brand identity.
Style
Horizontal, Cinematic, Monochrome
Techniques
Animation
Industries
Color
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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