Visa: Get on her side
Brand
Date
Mar 2026
Description
Visa explores professional representation in the basketball, sports, and gaming sector with the project Get on her side. The live-action commercial features Australian Olympic medallist Flynn Southam in a domestic setting, layering social media commentary over candid kitchen scenes to address public discourse surrounding female athletes. The film utilizes natural lighting and a warm color palette to anchor the project in a residential environment. Max Cooper provided agency creative direction for the spot, which employs a direct, observational aesthetic to frame the narrative.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Nude / Sand
Background
Kitchen
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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