Visa
Get on her side
Brand
ProjectGet on her side
Date
Mar 2026
Description
Visa’s 'Get on her side' campaign highlights the brand’s engagement with sports through a direct, live-action commercial spot. Featuring Australian Olympic medallist Flynn Southam, the piece places the athlete in a domestic kitchen setting, layering candid visuals with social media commentary to address public discourse surrounding female athletes. The execution leans into a warm, natural aesthetic, utilizing residential lighting and textures to ground the narrative. Creative direction from Max Cooper shapes the project, which balances athletic presence with digital-age media tropes to facilitate its central message.
Style
Horizontal, Commercial, Warm
Industries
Basketball
Color
Navy
Nude / Sand
Background
Kitchen
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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