Logo
White line-art illustrations of five abstract characters and a bottle on a solid red background with French and English text.
Three wine bottles with colorful illustrated graphic labels resting on a textured white surface outdoors
Stacked and scattered wine glasses containing colored liquid against a neutral background
Person placing a green wine bottle with a graphic label into a canvas tote bag against a white background
White line art illustration of a wine bottle and glass on a solid blue background with text reading merci thank you
Bottle of vinvinvin rosé wine resting diagonally on top of a dense pile of used corks
A white canvas tote bag with a bold geometric abstract illustration containing two wine bottles resting on a pale textured surface.
Canvas tote bag hanging from a metal rod with a black clip, leaking red liquid from its lower corner against white seamless.
Close-up of a woman smelling a glass of orange wine with a blue smiley face doodle on it for the vinvinvin brand identity by Nother
Wine bottle resting on a yellow menu with graphic illustration and a white menu sheet with red oval markings against a yellow backdrop
White line art illustration of a figure climbing a ladder pouring a drink on a green background
White line-art illustrations of five abstract characters and a bottle on a solid red background with French and English text.
Three wine bottles with colorful illustrated graphic labels resting on a textured white surface outdoors
Stacked and scattered wine glasses containing colored liquid against a neutral background

vinvinvin Brand Identity 2020

About

The brand identity for vinvinvin signals a refreshing departure from traditional viticulture marketing, leaning instead into a playful, artistic language that feels inherently human. By distilling the essence of the wine-drinking experience into a series of minimalist line illustrations and vibrant, flat-color fields, the project establishes a visual system that is as much about the people who serve and enjoy the liquid as it is about the bottle itself. Graphic designer Nother has masterfully utilized clean, sans-serif typography paired with gestural, hand-drawn motifs to create a cohesive aesthetic that spans everything from bottle labels to custom glassware and canvas tote bags. The execution relies heavily on intentional contrast, whether through the stark interplay of white lines against bold, primary-colored backgrounds or the juxtaposition of smooth, modern packaging against the rustic, grainy texture of natural wine corks. By leveraging high-key natural light and minimalist still life compositions, the work achieves a contemporary feel that fits seamlessly into modern lifestyle feeds. The use of vector-based iconography and clever, fluid illustrations transforms the act of drinking into an evocative, narrative experience. Ultimately, the identity is defined by its ability to remain functional and professional while maintaining a whimsical, human-centric charm that communicates gratitude and celebration without needing to say a word.

Brand

vinvinvin

Credits

Nother
Graphic Design

Industries

Alcoholic Beverages

Styles

HorizontalCommercialClean
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