Victorian Government
FREE TAFE MAKES IT REAL 60"
Jan 2026
The 'Free Tafe Makes It Real' campaign, commissioned by the Victorian Government, captures the breadth of vocational education through a series of vignettes featuring students across diverse practical industries. From nursing and animal care to horticulture, culinary arts, and woodworking, the spot documents hands-on learning within professional, authentic environments. Produced by Accordion Productions with creative direction from The Fuel Agency, the project utilizes a clean, live-action technique to showcase the transition into new career paths. The narrative is anchored by natural and professional lighting, highlighting the technical craftsmanship required in each featured trade.
Horizontal, Commercial, Clean
Public Awareness
Advertising Campaign, TVC / TV Commercial
