Vic Matié

Oct 2025

The Vic Matié F/W25 campaign presents a series of surreal editorial images that explore the intersection of structured fashion and rural environments. Captured by photographer Alessandro Allegra and styled by fashion editor Sabrina Mellace, the project features a collection of footwear and leather handbags staged within unconventional outdoor settings, including shallow lakeshores and grassy fields. The imagery leans into the contrast between tactile materials and the natural world, utilizing clean composition and natural light to emphasize the textures of suede, leather, and intricate fabric patterns. Through the use of props like vintage furniture and metallic accents, the campaign establishes a distinct visual language for the seasonal accessories collection.

Editorial, Vertical

Natural light

Bags & Accessories

Advertising Campaign