Veronica Beard: Veronica Beard Fall 24

Brand

Veronica Beard

Date

Feb 2024

Description

The Veronica Beard Fall 24 campaign presents a focused collection of designer fashion, captured through a series of editorial and commercial still-life portraits. Photographed by Emily Soto, the project leans into clean studio aesthetics, utilizing soft light and minimalist backgrounds to emphasize the tactile qualities of the apparel and accessories. Featuring model Lola Mcdonnell, the imagery showcases the season's leather tailoring, suede outerwear, and crystal-embellished footwear. The production incorporates vintage automotive elements to provide a polished, retro-inflected backdrop for the brand's latest accessories, including structured handbags and leather goods. Hair stylist Tina Outen and makeup artist Chiho Omae contribute to the refined, natural look that anchors the collection's editorial presentation.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Designer Fashion

Background

Grey Seamless

Context

Lookbook