Veronica Beard

Feb 2024

The Veronica Beard Fall 24 campaign presents a polished exploration of seasonal textures and tailoring. Captured by photographer Emily Soto, the project bridges fashion editorial portraiture with high-end commercial accessory stills, set against clean, neutral studio backdrops that emphasize the structural integrity of the collection. The series features model Lola Mcdonnell styled in signature leather pieces, suede outerwear, and tailored blazers. The visuals incorporate vintage automotive elements and mid-century furniture as props, utilizing soft lighting to highlight the tactile finish of crocodile-embossed leather, intricate crystal-studded footwear, and gold-tone hardware. The aesthetic leans into a minimalist editorial style with consistent, diffused illumination. Creative production was executed with hair styling by Tina Outen and makeup by Chiho Omae, ensuring a natural, cohesive look throughout the campaign.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

Grey Seamless

Lookbook