Veronica Beard: NFL x Veronica Beard

Oct 2024

The NFL x Veronica Beard collaboration merges high-end tailored sportswear with athletic aesthetic elements. Photographed by Coliena Rentmeester, the campaign features models Tilda Lindstam and Lameka Fox in a series of stadium-based portraits. The imagery leans into a clean, commercial look, juxtaposing structured blazers and denim with team-branded hoodies and accessories. The project channels a balance between elevated design and stadium culture. Using diffused natural light across the field and tiered seating, the composition highlights the layering of textures and team-specific emblems. Hair styling by Sabrina Szinay and makeup by Alice Lane provide a polished, unified finish to the editorial portraits.

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Advertising Campaign