Veronica Beard

Feb 2025

The Veronica Beard Fall Lookbook '25 campaign presents a collection of modern tailoring and layered apparel. Photographed by Taylor Rainbolt, the series explores clean lines and seasonal textures through a range of editorial portraits and accessory shots. The work highlights structural details like tiered ruffles, paisley motifs, and tweed, juxtaposing minimalist interiors with outdoor urban elements. Featuring model Rania Benchegra, the lookbook maintains a consistent aesthetic through soft, natural lighting. The execution focuses on tactile materials—including leather, suede, and wool—set against neutral backdrops such as white paneled walls and herringbone wood floors. The project was executive produced by Damia Fries, with makeup artistry provided by William Murphy.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

Lookbook