J.McLaughlin: Fall Catalog

Oct 2025

The J.McLaughlin Fall Catalog is an expansive fashion campaign that highlights the brand’s heritage-inspired aesthetic through a series of lifestyle editorials. Captured in pastoral settings, the imagery focuses on seasonal layering, utilizing rich textures like corduroy, tweed, and knitwear to convey a sense of relaxed sophistication. Photographed by Jeff Allen, the campaign employs natural light to accentuate the earthy color palettes and lush, rural landscapes featured throughout. The visuals lean into a classic outdoor lifestyle, incorporating props such as vintage luggage, equestrian elements, and rustic table settings to ground the apparel in a narrative of leisure and exploration. Utilizing analogue film techniques and golden hour lighting, the project presents a consistent, high-end commercial aesthetic across its varied outdoor portraits and group shots.

Lifestyle, Vertical, Warm

Natural light

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