Various Editorials
UVU
Brand
ProjectUVU
Date
Dec 2025
Description
The UVU editorial campaign, photographed by Matthias Leidinger, explores a rugged, technical aesthetic through a series of high-contrast fashion portraits and documentary-style landscape imagery. The project leans into an analogue film quality, utilizing heavy grain, deep shadows, and natural light to emphasize architectural and geological textures. Captured against both urban apartment complexes and remote mountainous terrain, the series profiles athletes in performance gear. The compositions often employ low-angle framing and long exposure techniques to create a gritty, cinematic atmosphere that highlights the functionality of the technical apparel.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Color
Jet Black
Context
Editorial
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