Various Editorials: UVU
Brand
Date
Dec 2025
Description
The UVU editorial campaign explores a rugged, performance-focused aesthetic within the fashion industry. Captured by photographer Matthias Leidinger, the series shifts between high-contrast monochrome portraits and dynamic outdoor action shots, grounding technical apparel in both urban and mountainous environments. Techniques such as analogue film grain, long exposure, and chiaroscuro lighting define the project's gritty, experimental tone. The visual narrative centers on athletic movement and architectural textures, utilizing harsh sunlight and monochromatic palettes to emphasize form and utility.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Color
Jet Black
Context
Editorial
Associated creatives
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