Black and white portrait of a young man wearing a jacket looking upwards against a blurred architectural background.

Monochrome portrait of a young man wearing a zipped jacket against a blurred cityscape background.

Low-angle black and white shot of a man wearing a dark UVU jacket posing in front of a brutalist apartment building.

Black and white photograph of two jagged mountain peaks with dramatic shadows across rugged slopes.

Man wearing a mustard yellow long-sleeve shirt and black running gloves against rocky desert terrain under a clear blue sky.

Motion blurred portrait of a person wearing a blue hoodie and black beanie against a textured background by Matthias Leidinger for UVU

Archival black and white photograph of a large white shepherd dog standing alert in an alpine mountain landscape.

Close-up monochrome portrait of a young man with dark hair in deep shadow and high contrast lighting for UVU project editorial.

Monochrome photograph of a runner wearing a beanie with a lit headlamp and a UVU zip jacket in front of mountains.

Various Editorials UVU 2025

About

The UVU editorial campaign explores a rugged, performance-focused aesthetic within the fashion industry. Captured by photographer Matthias Leidinger, the series shifts between high-contrast monochrome portraits and dynamic outdoor action shots, grounding technical apparel in both urban and mountainous environments. Techniques such as analogue film grain, long exposure, and chiaroscuro lighting define the project's gritty, experimental tone. The visual narrative centers on athletic movement and architectural textures, utilizing harsh sunlight and monochromatic palettes to emphasize form and utility.