Various Editorials

Apr 2025

The Umer Spring/Summer 2025 editorial captures a refined take on designer fashion, documented through a series of observational street-style portraits. Set against the historic architecture and cafe culture of a European city, the imagery emphasizes clean lines and a soft, neutral color palette that highlights the tactile quality of the collection. Photographer Melodie Jeng utilizes natural light to maintain an effortless aesthetic throughout the campaign. The editorial features models Amalie Moosgaard and Cecilie Moosgaard, with compositions ranging from candid interactions at bistro tables to deliberate poses against stone facades. The visual approach leans into an earthy, minimalist tone, incorporating analogue film techniques that lend a textured, classic quality to the modern garments.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Street

Lookbook