Various Editorials: Umer Spring/Summer 2025 Editorial

Apr 2025

The Umer Spring/Summer 2025 editorial presents a collection of street-style imagery that emphasizes a refined, modern aesthetic. Set against the backdrop of historic European architecture and classic bistro settings, the work channels an observational, candid approach to contemporary fashion. Photographer Melodie Jeng captures the pieces—featuring neutral-toned knits, pleated midi skirts, and tailored separates—with a focus on clean lines and texture. The editorial utilizes soft, natural light and occasional analogue film techniques to highlight the tactile quality of the garments while maintaining a balanced, earthy color palette across the series. Models Amalie Moosgaard and Cecilie Moosgaard appear throughout the editorial, reinforcing the collection's focus on effortless, daily styling.

Editorial, Vertical, Clean

Natural light

Street

Lookbook