Various Editorials

Apr 2026

In this evocative series of skincare editorials for Rowse, photographer Clémentine Passet masterfully captures the intersection of daily ritual and intentional design. The collection channels a serene, domestic narrative that positions Rowse products not merely as functional beauty objects, but as essential elements within a curated lifestyle. Across these varied vignettes, the photography leans into a minimalist aesthetic, utilizing natural light to accentuate the tactile qualities of the packaging, from smooth glass surfaces to the rich, organic textures of the balm inside. Passet employs a clean, editorial approach to composition, seamlessly integrating the brand into domestic environments that feel both intimate and aspirational, whether the products are perched on a weathered bedside table or arranged with precision on a sun-drenched pantry shelf. The work effectively employs macro and lifestyle techniques to highlight the product performance and packaging, all while maintaining a consistent, quiet color palette that bridges the gap between commercial clarity and artistic sensibility. By framing these skincare staples against a backdrop of classic architecture, vintage-style wallpapers, and organic materials like burr wood and terracotta, the project elevates the brand experience, inviting the viewer into a soft-focus world of everyday beauty. This collection stands as a testament to the power of thoughtful art direction in the beauty industry, where every frame serves to reinforce a cohesive, sophisticated brand identity.

Lifestyle, Commercial

Natural light

Skincare, Beauty, Beauty, Beauty