Various Editorials

Jul 2026

Pure Beauty — Left Up to a Stoner is a compelling exploration of contemporary youth culture that bridges the gap between high-end luxury fashion houses and a raw, candid streetwear aesthetic. Captured through the lens of photographer and stylist Wade Schaul, the project presents a series of editorial portraits that lean into the tactile nature of modern style. The work effortlessly synthesizes professional studio precision with the unpredictable spirit of the streets, utilizing 35mm film and analogue techniques to ground the subjects in a nostalgic yet urgent reality. Throughout the series, the styling serves as a visual playground where vibrant, textured accessories like crochet and knit gloves collide with functional urban staples. Whether shot under the soft, golden-hour glow of industrial rooftops or against crisp, neutral studio backdrops, the project maintains an uncompromising commitment to natural light and authentic human expression. By marrying cinematic framing with the grainy texture of medium format photography, the creative direction achieves a look that feels both detached and deeply intimate. Ultimately, the project stands as a sophisticated commentary on individual identity, where every piece of apparel and every cigarette held is deliberate, transforming everyday lifestyle elements into a curated, high-fashion narrative that challenges the boundaries of traditional editorial portraiture.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion