Various Editorials

Feb 2026

In the Outtake Laurent for Asket series, photographer Vitalik Melnikov captures the essence of refined menswear through a distinctively architectural lens. By leaning into an editorial aesthetic that prioritizes tactile surfaces and structural silhouettes, the project showcases the depth and versatility of the brand's heavy wool overcoats and knitwear. Each frame serves as a study in lifestyle portraiture, utilizing soft natural light to emphasize the rich, grained textures of the charcoal grey garments against a backdrop of weathered stone and ornate masonry. The interplay between the structured clothing and the rough, earthy-toned urban environment creates a sense of grounded permanence, reinforcing the brand's commitment to durability and timeless design. A recurring, singular visual flourish—a vibrant yellow sunflower tucked into a chest pocket—acts as a deliberate disruption to the otherwise muted, professional color palette, adding a touch of personality to the clean lines of the tailoring. Through this cohesive collection of portraits, the work moves beyond simple product display, instead inviting the viewer to engage with the movement and drape of the textiles in a real-world setting. By emphasizing natural light and minimalist framing, the project successfully elevates essential wardrobe staples into a compelling narrative of contemporary style, offering a sophisticated look at the intersection of modern fashion and traditional craftsmanship.

Lifestyle, Editorial, Vertical

Natural light