Various Editorials

Sep 2025

Menswear FW25 presents a comprehensive fashion editorial series that explores contemporary silhouettes and layering through an urban lens. Photographed by Maxime Froge and styled by Yumna Mirza, the project captures a range of seasonal textures—from heavy knitwear and wool to corduroy and structured denim—against diverse architectural backdrops. The series leans into a clean, minimalist aesthetic, utilising soft natural light and diffused daylight to emphasise the drape and construction of the garments. With hair styling by Ledora Francis and casting directed by Jordan Mergirie, the imagery incorporates techniques like motion blur and analogue film processing to provide a dynamic, tactile quality to the urban street-level narratives.