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Model Maelle Swaelens in a mustard coat and sculptural black glasses in profile against a grey studio backdrop.
Model Maelle Swaelens wearing a sculptural white dome hat and a black coat against a neutral grey studio backdrop.
Model seated on a chair wearing a long-sleeve white button-up shirt, sheer skirt, and lace-up heels against a grey studio backdrop.
Model Maelle Swaelens wearing an oversized brown leather jacket, white turtleneck, and patterned glove against a grey studio backdrop.
Model Maelle Swaelens seated on a black chair wearing a cream double-breasted coat and dark visor against a grey backdrop.
Model viewed from behind wearing an oversized belted trench coat with storm flap detailing against a neutral studio backdrop.
Model Maelle Swaelens in profile wearing a large black structured bow headpiece and black textured jacket against a pale backdrop.
Model Maelle Swaelens posing in a structured button-up coat dress, dark tights, and strappy heels against a grey studio backdrop.
Model Maelle Swaelens wearing an oversized dark brown leather jacket and white turtleneck against a grey studio backdrop.
Model Maelle Swaelens in a mustard coat and sculptural black glasses in profile against a grey studio backdrop.
Model Maelle Swaelens wearing a sculptural white dome hat and a black coat against a neutral grey studio backdrop.
Model seated on a chair wearing a long-sleeve white button-up shirt, sheer skirt, and lace-up heels against a grey studio backdrop.

Various Editorials Maelle 2026

About

In the elevated world of luxury fashion, Maelle represents a masterclass in editorial portraiture, stripping away the excess of traditional campaigns to favor a stark, sculptural aesthetic. With creative vision provided by fashion director Hilda Sandström, the project leans into a minimalist language where garment construction takes center stage. Photographed by Anna Daki, the series features model Maelle Swaelens as a blank canvas, allowing the structured silhouettes—from double-breasted coats to oversized leather jackets—to command the frame. The photography oscillates between the precise control of studio strobe and the diffused clarity of natural light, resulting in a cohesive, clean narrative that emphasizes texture over trend. Tomoko Ohama and Victoria Reuter curate an understated hair and makeup aesthetic that ensures nothing distracts from the tailored lines of the collection. Whether capturing a subject in profile or through the dramatic lens of a horizontal blindfold mask, the project utilizes an avant-garde sensibility to reframe classic staples. The result is a sharp, atmospheric collection of images that feels both timeless and aggressively contemporary, finding beauty in muted tones and precise, unadorned composition. By removing environmental noise, the series forces a confrontation between the viewer and the clothing, establishing a powerful, monochromatic dialogue that cements its place within high-end fashion editorial work.

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