Various Editorials: ICON Serbia “Executive Cut”
May 2025
The ICON Serbia “Executive Cut” project presents a series of fashion editorials centered on an office-inspired aesthetic. Through a narrative lens, the work follows model Denis Jovanovic in a variety of corporate-coded settings, from executive desks to car interiors, blending sharp tailoring with atmospheric, cinematic lighting. Photographer Dan-Cristian Gocan captures the series with a focus on high-contrast techniques, ranging from monochrome compositions to moody, low-key lighting setups. Styled by Rocco Collazzo, the imagery leans into structural silhouettes and vintage-inflected professional attire, complemented by makeup artistry from Sabina Pinsone. The collection utilizes elements of chiaroscuro and clean, natural light to define the subject’s profile.
Editorial, Vertical
Low-key / chiaroscuro
Editorial
