Various Editorials
ICON Serbia “Executive Cut”
May 2025
The ICON Serbia “Executive Cut” editorial leans into a noir-inspired corporate aesthetic, placing model Denis Jovanovic in a series of meticulously staged office and transit settings. Through a mix of high-contrast monochrome imagery and atmospheric color-graded portraits, the project explores sharp tailoring and tactile material finishes, ranging from translucent trench coats to classic leather and fur outerwear. Photographer Dan-Cristian Gocan employs dramatic chiaroscuro and directional lighting to define the subject’s silhouette and sculptural features. With fashion styling by Rocco Collazzo and makeup by Sabina Pinsone, the series utilizes technical elements like analogue film grain and cinematic low-key lighting to establish a consistent, moody visual narrative.
Editorial, Vertical
Low-key / chiaroscuro
Editorial
