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Male model in a yellow translucent trench coat and black trousers holding a leash strap next to a black office chair
Man wearing sunglasses and patterned shirt leaning inside a dark car window in black and white
Model wearing a long tailored coat and dark shirt holding papers against a plain wall in an editorial portrait
Monochrome portrait in profile of a male model with slicked-back hair wearing a collared shirt against a striped background
A man in a leather jacket sitting at a round desk with a desk lamp, holding a walkie talkie against a city night window.
Man wearing a long grey coat and blue jeans standing in a hallway near a staircase holding documents
Monochrome fashion editorial image of a seated male model holding a vintage mobile phone while a stylist shaves his cheek.
A man in a grey suit and fur coat sitting inside a black car, while a figure holds an umbrella overhead.
Man wearing a light suit jacket seated next to a black horse statue against red blinds
Man wearing a dark leather jacket holding a telephone receiver while seated at a desk with documents.
Profile portrait of a male model wearing a translucent yellow trench coat standing against a grey wall with red window blinds
Monochrome portrait of a male model wearing dark sunglasses and a furry coat exiting a car with rain droplets.
Man wearing a dark jacket leaning against a hallway wall with a glowing green doorway in the background
Close-up profile portrait of a man in a black suit with a white shirt under dramatic low-key side lighting for ICON Serbia.
Male model in a yellow translucent trench coat and black trousers holding a leash strap next to a black office chair
Man wearing sunglasses and patterned shirt leaning inside a dark car window in black and white
Model wearing a long tailored coat and dark shirt holding papers against a plain wall in an editorial portrait

Various Editorials ICON Serbia “Executive Cut” 2025

About

The ICON Serbia “Executive Cut” project presents a series of fashion editorials centered on an office-inspired aesthetic. Through a narrative lens, the work follows model Denis Jovanovic in a variety of corporate-coded settings, from executive desks to car interiors, blending sharp tailoring with atmospheric, cinematic lighting. Photographer Dan-Cristian Gocan captures the series with a focus on high-contrast techniques, ranging from monochrome compositions to moody, low-key lighting setups. Styled by Rocco Collazzo, the imagery leans into structural silhouettes and vintage-inflected professional attire, complemented by makeup artistry from Sabina Pinsone. The collection utilizes elements of chiaroscuro and clean, natural light to define the subject’s profile.

Brand

Various Editorials

Credits

Dan-Cristian Gocan
Photographer
Rocco Collazzo
Fashion Editor/Stylist
Sabina Pinsone
Makeup Artist
Denis Jovanovic
Model

Styles

EditorialVertical

Techniques

Low-key / chiaroscuro
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