Various Editorials G-SHOCK: THIS TIME MAGAZINE - ISSUE 04 2026

About

G-SHOCK: This Time Magazine Issue 04 serves as a definitive exploration of urban versatility, bridging the gap between rugged functionality and sophisticated personal style. Through a series of carefully curated editorial portraits, the campaign captures a diverse cast of cultural influencers, from musicians like Wiki and Sabrina Fuentes to culinary figures such as Scarr Pimentel. Photographer Kotaro Kawashima employs a disciplined studio strobe approach, utilizing high-key lighting against stark white backdrops to place the timepiece at the center of the narrative. This editorial minimalism allows the varied textures of the subjects—ranging from pinstripe blazers to cable-knit vests—to coexist seamlessly with the utility-driven aesthetic of the G-SHOCK watch models. The series is punctuated by reportage-style photography documenting the New York City landscape, which provides a grounded, authentic context for the brand's enduring connection to metropolitan life. With meticulous makeup artistry by Yuko Kawashima, each frame feels polished yet retains a raw, human energy. By integrating typography and diptych layouts, the project transcends traditional product photography, positioning the watch as a vital accessory for the modern creative. Ultimately, this issue succeeds by leaning into the duality of its subjects, demonstrating that whether in formal attire or casual streetwear, the timepiece remains a constant, essential component of individual identity within the urban fabric.