Various Editorials: Eternal Chase (Edward Cuming)

Mar 2025

Eternal Chase is a fashion editorial series that explores the intersection of brutalist architecture and human interaction. Captured by photographer and creative director Mark Yareham, the project utilizes stark concrete backdrops and industrial settings to frame its subjects. The work leans into a moody, cinematic aesthetic, relying on natural light to highlight textures in both the apparel and the surrounding environments. The series features models Bella Rose, Ibra Niakate, and Javier Verdejo, with production and casting led by Miguel Brana Campos. The visual narrative is enhanced by detailed hair styling from Alba Cordoba and makeup by Lucas Margarit, which maintain a clean, grounded look across the diverse locations. Drawing on editorial techniques like chiaroscuro and desaturated color palettes, the images emphasize a tension between stillness and dynamic, expressive movement.

Editorial, Horizontal

Natural light

Editorial