Mother

Oct 2025

Mother presents its Pre-Fall '25 collection through a comprehensive lookbook that blends traditional fashion portraiture with graphic, experimental layouts. Photographed by David Roemer, the project leans into a nostalgic, editorial aesthetic characterized by warm, soft lighting and saturated color palettes. The imagery incorporates varied techniques such as multiple exposure, lens flare, and intentional light leaks to build an atmospheric mood throughout the season's campaign. The series moves between structured studio compositions against vibrant green backdrops and relaxed, natural-light portraits in outdoor settings. Stylistically, the work integrates playful, retro-inspired elements—including floral embellishments and eclectic knitwear—with the brand’s core denim staples. The layout design utilizes consistent, bold typography and white-bordered frames to unify the diverse range of shots, from extreme beauty close-ups to dynamic full-length looks.

Editorial