MAXIMILIAN MOGG: FALL/WINTER 2025 CAMPAIGN by Florian Renner

Sep 2025

The Maximilian Mogg Fall/Winter 2025 campaign, lensed by photographer Florian Renner, captures a refined exploration of modern tailoring through a cinematic lens. Featuring model Aliou Gueye, the imagery leans into a moody, intimate aesthetic, set against the backdrop of a warmly lit interior defined by dark wood paneling and vintage design cues. The collection highlights the tactile qualities of knitwear, velvet, and structured suiting. Across the series, Renner utilizes a chiaroscuro lighting approach, layering deep shadows with warm, crimson-toned highlights to frame the subjects in an atmospheric, contemplative environment. The campaign bridges the gap between commercial apparel presentation and editorial portraiture, utilizing retro-inspired details and analogue-style film grain to build a cohesive, narrative-driven aesthetic.