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VACCHO

Dad Jokes
Brand
ProjectDad Jokes
Date

Jul 2026

Description

The 'Dad Jokes' project for VACCHO, developed with agency partner ThinkHQ, captures relatable moments of family life through a series of lighthearted interactions. The campaign features a protagonist sharing humour across domestic living room and garden BBQ settings. Utilizing a live-action technique, the project leans into a clean and grounded aesthetic. The production features natural light and a horizontal framing, maintaining a candid, lifestyle-focused approach throughout.

Style

Lifestyle, Horizontal, Clean

Techniques

Natural light

Industries

Public Awareness

Color
Navy
Pure White
Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video

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