V Magazine

Jul 2026

V Magazine breathes new life into the legacy of American style with Red, White & Cool: Forty Years of Tommy Hilfiger, a sprawling fashion editorial that masterfully bridges the gap between historical reverence and modern-day commercial appeal. Captured through the lens of photographer Petros Kouiouris, the series unfolds as a vibrant, high-energy tableau set against the pristine blue of a swimming pool, serving as a backdrop for a deep dive into four decades of iconic design. The project leans into a nostalgic, retro-American aesthetic, utilizing a striking red and white vertical striped fabric installation that grounds the editorial in a bold, graphic reality. Featuring model Samuel Watson alongside a diverse ensemble cast, the production utilizes natural light to emphasize the rich textures of denim, knitwear, and patriotic evening wear. By layering archival motifs with a contemporary, lifestyle-driven lens, the team successfully transforms a standard retrospective into a theatrical celebration of classic branding. This editorial leans on live-action technique to convey a festive, cinematic atmosphere that feels both curated and spontaneous. Ultimately, the project stands as a testament to the enduring power of classic luxury fashion, proving that heritage branding can remain punchy and relevant through sophisticated styling and a cohesive, patriotic color palette that feels inherently celebratory of the brand's expansive design evolution.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion