V Magazine

May 2025

Golden Rules is a fashion editorial series for V Magazine, captured by photographer Lufre. The project focuses on high-contrast studio portraiture, utilizing a monochromatic palette and sharp, directional lighting to emphasize texture and sculptural silhouettes. Each image leans into a clean, dramatic aesthetic to showcase intricate styling and avant-garde garments. The editorial features a cast including Adut Akech, Alton Mason, Ashley Graham, and Candice Swanepoel. Fashion styling by Nicola Formichetti defines the visual direction, supported by the collaborative work of hair stylists Claudio Belizario and Peter Gray, along with makeup artists Claudio Belizario and Maki Ryoke. The production integrates set design by Jean Labanca and producer Sharon Battat to maintain a cohesive, high-definition look across the series.

Editorial, Vertical, Monochrome

Luxury Fashion Houses

Grey Seamless

Editorial