Black model Adut Akech wrapped in white feathers in a studio portrait for V Magazine

Model Alton Mason striking a dynamic pose in sparkling metallic trousers against a grey gradient background for V Magazine

Model wearing metallic sculptural bodice and dark trousers posing with hands raised against a grey seamless background

Model balancing on a seesaw plank in a dynamic pose for a V Magazine editorial photographed by Lufre

Model Ashley Graham wearing a chainmail lingerie set against a solid black background for V Magazine

Model with voluminous blonde hair wearing a patterned ruffled dress against a grey studio backdrop.

V Magazine Golden Rules 2025

About

V Magazine presents Golden Rules, a fashion editorial series captured by photographer Lufre. The project focuses on high-contrast, monochrome imagery, utilizing dramatic studio lighting to emphasize sculptural textures and avant-garde silhouettes. Across the series, the visual narrative employs clean gradients and low-key chiaroscuro techniques to heighten the interplay of shadow and form. Styling by Nicola Formichetti defines the project, featuring metallic chainmail, intricate wire accessories, and elaborate structural ruffles. The production team, including set designer Jean Labanca and producer Sharon Battat, ensures a precise studio capture that foregrounds movement and detailed material textures. The editorial features models including Adut Akech, Alton Mason, Candice Swanepoel, and Ashley Graham, with hair and makeup contributions from Claudio Belizario, Peter Gray, and Maki Ryoke.