V Magazine: Golden Rules

May 2025

V Magazine presents Golden Rules, a fashion editorial series captured by photographer Lufre. The project focuses on high-contrast, monochrome imagery, utilizing dramatic studio lighting to emphasize sculptural textures and avant-garde silhouettes. Across the series, the visual narrative employs clean gradients and low-key chiaroscuro techniques to heighten the interplay of shadow and form. Styling by Nicola Formichetti defines the project, featuring metallic chainmail, intricate wire accessories, and elaborate structural ruffles. The production team, including set designer Jean Labanca and producer Sharon Battat, ensures a precise studio capture that foregrounds movement and detailed material textures. The editorial features models including Adut Akech, Alton Mason, Candice Swanepoel, and Ashley Graham, with hair and makeup contributions from Claudio Belizario, Peter Gray, and Maki Ryoke.

Editorial, Vertical, Monochrome

Grey Seamless

Editorial