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Urbane Künste Ruhr

Brand Identity
Date

Feb 2025

Description

Urbane Künste Ruhr commissioned this comprehensive brand identity for their Grand Snail Tour, a multi-town cultural initiative. The project, developed by Studio Yukiko and YNM Studio, balances high-contrast graphic design with dynamic motion graphics to communicate tour schedules and event details across both physical and digital platforms. Featuring a distinct color palette of vibrant green, brown, and black, the identity utilizes bold typography and geometric arrangements. The visual system extends from urban-focused posters displayed in street environments to an interactive web platform, maintaining a gritty, minimalist aesthetic that translates effectively across print and motion applications.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color
Lime
Context

Brand Film / Corporate Video

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