Urbane Künste Ruhr: Brand Identity

Brand

Urbane Künste Ruhr

Date

Feb 2025

Description

Urbane Künste Ruhr commissioned this comprehensive brand identity for their Grand Snail Tour, spanning both digital interfaces and physical promotional materials. Developed in collaboration with Studio Yukiko and YNM Studio, the project utilizes a high-contrast palette of vibrant green, black, and brown to anchor the visual system. The identity leans into a raw, contemporary aesthetic, featuring dynamic typography and geometric arrangements across posters and digital platforms. Motion graphics play a central role, with rhythmic animations and spatial navigation defining the tour’s online presence. Through the integration of UI design and large-scale graphic print, the project establishes a cohesive visual language for urban cultural programming.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color

Lime

Context

Brand Film / Corporate Video