The brand identity for Fauxliage centres on a cohesive visual system that balances organic botanical motifs with clean, modern typography. Developed by Design Dept studio, the project spans a variety of commercial applications, from custom packaging and digital interfaces to large-scale outdoor signage and vehicle livery. The aesthetic employs a minimalist approach, utilising bold color palettes and vector illustrations to communicate a consistent brand presence across urban environments.
Executed through a series of graphic compositions and live-action sequences, the design leans into tactile textures and natural light to anchor the brand's identity in both digital and physical spaces. The system integrates stylized green foliage patterns with elegant serif logotypes, creating a flexible framework that functions effectively across print, billboard, and mobile platforms.
