Pastane

Mar 2025

The brand identity for Pastane in the Food & Beverage sector establishes a cohesive visual language rooted in tactile, artisanal textures and bold typographic hierarchies. Designed by Mubariz Yusifzade, the identity utilizes a warm, inviting palette to bridge the gap between fresh, rustic product photography and clean, modern graphic design. The execution spans diverse collateral, from kraft paper packaging and custom stickers to menu layouts and exterior storefront signage. Techniques such as motion graphics and 3D render/CGI elements are integrated to elevate standard bakery branding into a dynamic, contemporary experience. The project emphasizes a playful yet structured aesthetic, consistently featuring custom typography that frames the brand name across both digital and physical touchpoints. This approach creates a unified look that extends from the interior retail environment to outdoor installations and daily operational receipts.

Horizontal, Commercial, Clean

Typography

Advertising Campaign