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Pastane: Brand Identity

Brand
Pastane
Date

Mar 2025

Description

This brand identity project for Pastane by graphic designer Mubariz Yusifzade establishes a tactile and cohesive visual system for the bakery. The work integrates clean, bold typography with rustic product photography to emphasize the artisanal quality of the food. By blending a warm, natural color palette with playful stickers and minimalist graphic layouts, the identity feels both modern and approachable. Spanning digital assets, print collateral, and exterior store signage, the project maintains a consistent typographic hierarchy across diverse formats. From detailed packaging and receipt designs to cinematic motion sequences featuring golden-brown crusts, the visual language prioritizes a balance of vector precision and soft, organic textures.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color
Jet Black
Context

Advertising Campaign

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