Title introduces a new brand identity system rooted in digital publishing and minimalist graphic design. The project establishes a cohesive visual language through a structured grid, balanced typography, and a neutral palette. By leveraging UI illustration and editorial-style photography, the system supports multi-format storytelling across web and mobile platforms.
Designed by Joe Burton-Small, the identity centers on clean navigation and a hierarchical layout. The visual assets incorporate modular story tiles and bold headlines, integrating content themes from sustainability to innovation. The design leans into a clean, commercial aesthetic that emphasizes clarity and consistent spacing within a digital environment.
