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Title

Brand Identity
Brand
Date

Jul 2022

Description

Title introduces a comprehensive brand identity system rooted in editorial clarity and contemporary digital publishing aesthetics. Graphic designer Joe Burton-Small utilizes a modular layout strategy, integrating bold, sans-serif typography with a structured UI grid to balance text-heavy storytelling with impactful visual elements. The project incorporates a clean, minimalist design language across web interfaces and publication templates. Elements of earthy color palettes and nuanced graphic overlays are paired with editorial photography to highlight themes of environmental innovation. The system prioritizes readability and user experience through a consistent typographic hierarchy and responsive navigation.

Style

Horizontal, Clean, Commercial

Techniques

Typography, UI illustration

Color
Pure White
Context

Website / Web

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