University of Nottingham

Jan 2025

The University of Nottingham's Open Day promotional campaign presents a dynamic look at student life, captured through live-action footage that leans into youthful exploration. The video features a diverse group of young adults navigating urban environments, with cinematography that utilizes warm color grading and natural lighting to emphasize community engagement. Developed by AdSmart from Sky, the piece uses playful framing and a contemporary visual language to showcase interaction with creative installations and campus surroundings. The narrative centers on the experience of discovery, utilizing an energetic aesthetic to reflect the university's academic atmosphere.

Horizontal, Commercial, playful, Warm

Streaming Platforms

Street

Brand Film / Corporate Video