University of Derby: October 2023
Brand
Date
Jan 2025
Description
The University of Derby presents a promotional campaign capturing the diverse academic and social environments of the institution. The film navigates through various campus settings, ranging from laboratory research with experimental apparatus to immersive digital installations under a projected sky dome. Produced with agency support from AdSmart from Sky, the creative direction leans into a blend of live-action technique and VFX/visual effects. The narrative structure incorporates surreal transitions, including stylized culinary sequences and digital binary overlays, to illustrate the intersection of traditional study and modern innovation.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Navy
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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