Undiz

Jan 2025

Undiz embraces a playful and intimate aesthetic for its Saint Valentin campaign, successfully blending the brand’s signature cheeky energy with an elevated sense of fashion-forward charm. Photographer Sacha Cohen captures the collection through a lens of relaxed, high-key lighting that emphasizes the tactile allure of lace and satin fabrics, grounding the imagery in a relatable, lifestyle-focused narrative. The campaign leans into a monochromatic, whimsical color palette in its studio-based lifestyle shots, while simultaneously offering a more candid, breakfast-in-bed aesthetic that feels both authentic and aspirational. Central to the visual cohesion of the shoot is the work of stylist Alix Deschamps, whose choices in wardrobe and styling bridge the gap between delicate lingerie and everyday luxury. By pairing complex textures like ribbed knits and scalloped lace with playful culinary props, the project avoids the typical tropes of holiday-themed advertisements, opting instead for a fresh, editorial take on romantic apparel. The deliberate use of natural light ensures that the skin tones and fabric details remain the primary focus, highlighting the versatility of the lingerie pieces. Ultimately, this fashion project succeeds by creating a visual language that feels cozy, inviting, and inherently stylish, effectively positioning Undiz as a go-to brand for those who prioritize both comfort and a sense of spirited, unpretentious elegance during the season of love.

Lifestyle

Natural light

Lingerie & Underwear, Fashion